You have invested invaluable time building your brand and your vision. Now you need to promote yourself and communicate who you are to the public and we can help you do it. We pride ourselves in getting to know you and your business so we can effectively identify and deliver a key message that is precise and consistent with your unique style and brand. In all of our media outreach projects, we follow a plan from start to finish in order to deliver the right message to the right target audience at the right time – all the while using our campaign timetable and keeping the client continuously in the loop.
We know the right media contacts and how to reach them, but more importantly, we know how to write to catch their attention. Producers and assignment editors are inundated with hundreds of pitches and press releases every day. Usually, you have one chance and one chance only to catch their attention. This is where we come in. We will get to know you and your product, announcement, or event and come up with the best angle possible to earn media coverage.
Much of our work consists of support for businesses or organizations that already have an in-house PR specialist or communications team. When things get busy and your resources are stretched, we can step in and help streamline your efforts. Working hand-in-hand with your team, we leverage our media relationships and our expertise in strategizing with corporations and different levels of government to give your company the boost it needs.
Years of working with clients in the financial, real estate and development industries have honed our skills in taking high-level reports and turning them into engaging stories that can be shared with any audience. We specialize in transforming detailed and sometimes complicated information, filled with statistics and industry language, into what we call ‘palatable’ and easy-to-understand news. We interpret key points, establish current angles, and use creative methods to ensure your intricately researched information will appeal to newsrooms and your target audience.
So you’ve landed an interview – now what? We work hard to get you and your story in the spotlight. Once there, it’s extremely important that you manage the media interview and stay on track with delivery of your key message. Through our customized media training courses, we can teach you how to navigate an interview like a pro, interact successfully with reporters and talk-show hosts, and get the most out of your media exposure.
Plan, platform, purpose. Most business owners know they should be active on social media, but just don’t have the time to invest in it. By not using it to your advantage, you’re missing out on new business and potential clients. At Share Communications, we will target a social media strategy to your needs and provide meaningful and compelling content. Let us take care of your social media so you can concentrate on what you do best – building and working on your business.